T10 Fashion Show Returns to Abu Dhabi: A Three-Year Legacy of Style, Sport, and Spectacle by Nemara International Group (2023–2025)
The T10 Cricket League has always been about speed, precision, and entertainment — but since 2023, it has also become a major moment for fashion in the UAE. Thanks to the visionary leadership of Nemara International Group, the annual T10 Fashion Show at Zayed Cricket Stadium, Abu Dhabi, has grown into one of the region’s most anticipated style events.
From its first edition in 2023, expanding in 2024, and now preparing for its most ambitious edition yet in 2025 (running from 21 November to 30 November 2025), the T10 Fashion Show has evolved into a cultural celebration where sport meets couture, and the runway becomes as exciting as the cricket pitch.
And since the beginning — SAM Studio Abu Dhabi has proudly been the Official Photography Partner, capturing every detail, every designer, every model, and every moment of this iconic event.
From its first edition in 2023, expanding in 2024, and now preparing for its most ambitious edition yet in 2025 (running from 21 November to 30 November 2025), the T10 Fashion Show has evolved into a cultural celebration where sport meets couture, and the runway becomes as exciting as the cricket pitch.
And since the beginning — SAM Studio Abu Dhabi has proudly been the Official Photography Partner, capturing every detail, every designer, every model, and every moment of this iconic event.
A Vision Led by Nemara International Group — and Fashion Director Natalia
Behind the success of the T10 Fashion Show is the creative and strategic excellence of Nemara International Group, a powerhouse known for producing world-class entertainment and fashion experiences.
At the heart of the runway direction is Natalia, Nemara’s highly talented Fashion Director. Her eye for aesthetics, flow, and show dynamics has shaped the identity of the T10 Fashion Show from the very first edition.
From curating designers and styling concepts to orchestrating rehearsals and elevating model performances, Natalia has become the creative pulse of the event.
Together, Nemara International Group and Natalia have built a tradition — a signature annual runway that has grown stronger every year.
At the heart of the runway direction is Natalia, Nemara’s highly talented Fashion Director. Her eye for aesthetics, flow, and show dynamics has shaped the identity of the T10 Fashion Show from the very first edition.
From curating designers and styling concepts to orchestrating rehearsals and elevating model performances, Natalia has become the creative pulse of the event.
Together, Nemara International Group and Natalia have built a tradition — a signature annual runway that has grown stronger every year.
THE JOURNEY SO FAR: Three Years of Growth & Glamour
✨ T10 Fashion Show 2023 — The Beginning of a New Chapter
The first edition in 2023 surprised everyone. A cricket stadium transformed into a fashion arena was a unique concept in the UAE — and the response was incredible.
Highlights included:
A bold mix of local and international designers
Debut of the stadium runway concept
Media coverage across UAE platforms
A fresh wave of models introduced to Abu Dhabi’s fashion scene
SAM Studio captured the full journey — from backstage energy to the spectacular runway, setting the visual identity for the event.
Highlights included:
A bold mix of local and international designers
Debut of the stadium runway concept
Media coverage across UAE platforms
A fresh wave of models introduced to Abu Dhabi’s fashion scene
SAM Studio captured the full journey — from backstage energy to the spectacular runway, setting the visual identity for the event.
✨ T10 Fashion Show 2024 — Bigger, Brighter, Stronger
The following year, the show returned with even greater impact.
2024 featured:
Expanded designer lineup and diverse collections
Larger audience attendance
Enhanced staging, lighting, and sound
Stronger collaborations with influencers & celebrities
More visibility in regional press and fashion networks
This was the year the T10 Fashion Show solidified its reputation as a premier creative event in the UAE.
Once again, SAM Studio covered the full event, delivering the official photography, portraits, runway shots, media coverage, and cinematic behind-the-scenes content.
2024 featured:
Expanded designer lineup and diverse collections
Larger audience attendance
Enhanced staging, lighting, and sound
Stronger collaborations with influencers & celebrities
More visibility in regional press and fashion networks
This was the year the T10 Fashion Show solidified its reputation as a premier creative event in the UAE.
Once again, SAM Studio covered the full event, delivering the official photography, portraits, runway shots, media coverage, and cinematic behind-the-scenes content.
✨ T10 Fashion Show 2025 — The Biggest Edition Yet (21–30 November 2025)
Now entering its third consecutive year, the 2025 edition is set to be the largest and most ambitious version of the T10 Fashion Show.
Scheduled to run from 21 November to 30 November 2025, during the action-packed T10 Cricket Competition, the event promises:
A full multi-day fashion festival
International designers returning + debuting collections
Stadium-scale production with immersive visual effects
High-profile model castings & talent participation
Dedicated media zones, red carpet, and press coverage
VIP seating for players, brand partners, and celebrities
As always, SAM Studio is the official photography partner, responsible for:
Full runway coverage
Model portraits
Backstage & preparation documentation
Designer collection photography
Media delivery for Nemara International Group
Daily social media content for event promotion
High-resolution editorial images for press
Working closely with Natalia, SAM Studio supports the creative flow, ensures professional model direction, and maintains consistency in the visual identity of the event each year.
Scheduled to run from 21 November to 30 November 2025, during the action-packed T10 Cricket Competition, the event promises:
A full multi-day fashion festival
International designers returning + debuting collections
Stadium-scale production with immersive visual effects
High-profile model castings & talent participation
Dedicated media zones, red carpet, and press coverage
VIP seating for players, brand partners, and celebrities
As always, SAM Studio is the official photography partner, responsible for:
Full runway coverage
Model portraits
Backstage & preparation documentation
Designer collection photography
Media delivery for Nemara International Group
Daily social media content for event promotion
High-resolution editorial images for press
Working closely with Natalia, SAM Studio supports the creative flow, ensures professional model direction, and maintains consistency in the visual identity of the event each year.
WHY THIS FASHION SHOW MATTERS FOR ABU DHABI
The T10 Fashion Show is more than an event — it represents a rising cultural movement in the UAE.
✔ It merges sports and fashion in a global venue
The Zayed Cricket Stadium becomes a center of creativity, attracting a wider audience than traditional fashion shows.
✔ It elevates Abu Dhabi’s presence in the international fashion calendar
With three consecutive years, the event is becoming a regional staple.
✔ It supports designers from UAE & beyond
A powerful platform for showcasing new collections and gaining exposure.
✔ It nurtures and highlights new modeling talent
SAM Studio’s involvement ensures models receive professional-quality portfolios, increasing their opportunities.
✔ It reflects the UAE’s growing creative industry
Abu Dhabi is no longer just attending fashion events — it is creating them.
✔ It merges sports and fashion in a global venue
The Zayed Cricket Stadium becomes a center of creativity, attracting a wider audience than traditional fashion shows.
✔ It elevates Abu Dhabi’s presence in the international fashion calendar
With three consecutive years, the event is becoming a regional staple.
✔ It supports designers from UAE & beyond
A powerful platform for showcasing new collections and gaining exposure.
✔ It nurtures and highlights new modeling talent
SAM Studio’s involvement ensures models receive professional-quality portfolios, increasing their opportunities.
✔ It reflects the UAE’s growing creative industry
Abu Dhabi is no longer just attending fashion events — it is creating them.
THE ROLE OF SAM STUDIO: CAPTURING HISTORY, STYLE & EMOTION
As the Official Photography Partner for all editions (2023, 2024, and now the upcoming 2025), SAM Studio has built a deep understanding of the show’s style, energy, and expectations.
Our role includes:
📸 Runway Photography
High-speed precision, dramatic lighting control, and editorial framing.
🎬 Backstage Cinematic Coverage
Makeup sessions, fittings, rehearsals, emotional moments — the soul of the show.
📣 Daily Social Media Delivery
Fast-turnaround edits for real-time posting by Nemara International Group.
🧵 Designer Lookbooks
Clean, detailed shots of every outfit for marketing and PR.
📷 Model Portfolio Shots
Professional images that help models expand their careers.
🎥 Event Highlight Films
A cinematic summary of the full experience for future promotions.
SAM Studio’s signature style — crisp, editorial, and high-fashion — has become part of the T10 Fashion Show’s identity.
Our role includes:
📸 Runway Photography
High-speed precision, dramatic lighting control, and editorial framing.
🎬 Backstage Cinematic Coverage
Makeup sessions, fittings, rehearsals, emotional moments — the soul of the show.
📣 Daily Social Media Delivery
Fast-turnaround edits for real-time posting by Nemara International Group.
🧵 Designer Lookbooks
Clean, detailed shots of every outfit for marketing and PR.
📷 Model Portfolio Shots
Professional images that help models expand their careers.
🎥 Event Highlight Films
A cinematic summary of the full experience for future promotions.
SAM Studio’s signature style — crisp, editorial, and high-fashion — has become part of the T10 Fashion Show’s identity.
BEHIND THE SCENES: WHERE THE MAGIC HAPPENS
With three years of experience, the backstage of T10 Fashion Show is a world of its own:
Racks of designer collections
Steaming, last-minute fittings, makeup touch-ups
Choreography rehearsals
Teams coordinating lighting, music, and timing
Models practicing their walk under Natalia’s direction
Photography teams preparing angles and lighting maps
These moments are where the true spirit of the show lives — and SAM Studio documents them with authenticity and artistry.
Racks of designer collections
Steaming, last-minute fittings, makeup touch-ups
Choreography rehearsals
Teams coordinating lighting, music, and timing
Models practicing their walk under Natalia’s direction
Photography teams preparing angles and lighting maps
These moments are where the true spirit of the show lives — and SAM Studio documents them with authenticity and artistry.
LOOKING FORWARD
The journey from 2023 to 2025 reflects growth, ambition, and creative evolution.
With Nemara International Group expanding its vision each year — and with the leadership of Fashion Director Natalia — the T10 Fashion Show is becoming a standout cultural event in the UAE.
And as always, SAM Studio will be there, capturing every frame, every runway step, and every unforgettable moment.
With Nemara International Group expanding its vision each year — and with the leadership of Fashion Director Natalia — the T10 Fashion Show is becoming a standout cultural event in the UAE.
And as always, SAM Studio will be there, capturing every frame, every runway step, and every unforgettable moment.
📍 SAM Studio Abu Dhabi
Photography | Modeling | Production
✨ Beyond Vision. Into Reality
Your next iconic frame starts here.
Bookings now open for runway, editorial, and event photography.
✨ Beyond Vision. Into Reality
Your next iconic frame starts here.
Bookings now open for runway, editorial, and event photography.
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Parker Robinson